diff --git a/app/src/ble.c b/app/src/ble.c
index 1b25ca2a..9090582c 100644
--- a/app/src/ble.c
+++ b/app/src/ble.c
@@ -64,8 +64,10 @@ static u8_t active_profile;
 #define DEVICE_NAME_LEN (sizeof(DEVICE_NAME) - 1)
 
 static const struct bt_data zmk_ble_ad[] = {
+#if !IS_ENABLED(CONFIG_ZMK_SPLIT_BLE_ROLE_PERIPHERAL)
     BT_DATA(BT_DATA_NAME_COMPLETE, DEVICE_NAME, DEVICE_NAME_LEN),
     BT_DATA_BYTES(BT_DATA_GAP_APPEARANCE, 0xC1, 0x03),
+#endif
     BT_DATA_BYTES(BT_DATA_FLAGS, (BT_LE_AD_GENERAL | BT_LE_AD_NO_BREDR)),
     BT_DATA_BYTES(BT_DATA_UUID16_SOME,
 #if !IS_ENABLED(CONFIG_ZMK_SPLIT_BLE_ROLE_PERIPHERAL)